Mykala Daniel is a Senior Brand Strategist at 21Grams. Previously she worked as a Strategist at Sylvain and Droga5 in New York.
Mykala is a brand and social impact strategist based in Brooklyn, NY. Bringing over 6 years of branding and communications experience in consumer goods, lifestyle, and social impact brands she pairs data-driven insights with contextual storytelling to drive business solutions across a range of creative and organizational challenges. Approaching her work with a playful curiosity, she seeks to build drivers of culture that unlock growth for the next generation of purpose-led brands. Outside of her role as a strategist she is passionate about mental health in the young adult and Black creative community and is inspired to continue advancing the pathways of Black creators through the advocacy of HBCUs and entrepreneurship.
Brand Strategist @ Sylvain
March 2021 – November 2022
Built and executed brand and innovation strategies, visual identity systems, and product architecture. Collaborated with lead strategists, designers, and client teams to co-create actionable insights that translated to business solutions.
Brand Strategist @ Droga5
Jr. Brand Strategist @ Droga5
Comms Strategy Intern @ Droga5
June 2019– March 2021
Led insight generation and executed research activities for award-nominated creative campaigns and brand strategy. Joining as a communications planning intern, she started her advertising journey working with creatives across brands like J.P Morgan Chase across their business, Freedom, and Sports and Entertainment accounts. She then pivoted to help build the brand strategy and visual design for Meek Mill and Jay-’s parole and probation reform organization REFORM Alliance
Content Marketing Coordinator @ Allianz Global Assistance
June 2019– March 2021
Developed and implemented an inaugural content strategy for award-winning travel insurance education platform AgentSmart.
Freelance Brand Strategist
2017– 2019
Work
Special Projects
Spiked Specialist @ Spiked Wellness
May 2022 - Present
Outside of work, I’m active in the music and film communities and am currently building a barn by hand in my backyard.
Paper Therapy Cards
Summer 2020
Creators Aaron and Mykala developed the concept of Paper Therapy in 2020 after coming together as total strangers through a project known as Distant Connections.
Sr.Strategist @ 21GRAMS
November 2022 - Present
21GRAMS is the healthcare advertising and education arm of Real Chemistry. Ranked the #3 health agency in the world by Cannes Lions.
Conducted research and developed brand and product strategies for local organizations and advertising agencies.
Awards & Recognitions
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.