Meet Mykala
Creative Brand Strategist and Writer with over a decade of experience translating insights into business growth and cultural impact.
When culture meets strategy,
Stories become impact.
As a Creative Brand Strategist and Writer based in Brooklyn, NY I bring over a decade of branding and communications experience—shaping strategy for global brands including JPMorganChase, Nike, Google, American Express, REFORM Alliance, and Cedars-Sinai, as well as small businesses and non-profits across the country.
Approaching my work with a playful curiosity, I pair data-driven insights with contextual storytelling that drives business solutions and builds drivers of culture across a range of creative and organizational challenges. Currently, I am a Senior Creative Strategist at On Board Experiential, and previously held strategy roles in design, branding, and advertising at Sylvain and Droga5.
Outside my role as a Strategist, I’m a cultural writer passionate about mental health, lifestyle, and wellbeing, and I aspire to continue advancing pathways for Black creatives through advocacy for higher education and early-career advancement.
Services
Supporting nonprofits and founders in navigating funding, growth, or change with narrative storytelling that helps clarify what they do, why it matters, and how to communicate it effectively.
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A strategic deep dive into the story behind your work. Together, we clarify your core narrative, refine how you articulate impact, and build alignment between mission, messaging, and strategy—creating a foundation you can confidently use across funding and communications.
Includes:
Grant Writing & Funding Strategy
Mapping Messaging Gaps and Opportunities
Positioning, Mission, and Vision Refinement
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Hands-on support to apply your narrative across the materials that matter most. This work focuses on translating strategy into clear, effective language for grants, websites, impact reporting, and communications.
Includes:
Web and Marketing Copy
Impact Reporting
Messaging Playbooks and Toolkits
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Strategic writing support designed to extend your voice beyond internal materials. This work focuses on shaping and articulating ideas through thought leadership, ghostwriting, and public-facing content—building credibility, visibility, and trust with the audiences that matter most.
Includes:
Thought Leadership
Ghostwriting for Founders and Organizational Leaders
Editorial Direction and Content Strategy